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Massage therapy is no longer a hedonistic pampering for the super-rich. Just tell us where it hurts. The Massage Therapist will make sure you get a relaxing, tension-relieving massage every time. Although massage therapy has found enormous popularity among millions of Americans, many people are still not aware of the mental, physical, and emotional benefits of massage. Americans are turning to therapeutic massage for relief from injuries and certain chronic and acute conditions, to help them deal with the stresses of daily life, and to maintain good health. In an August 1998 national survey of consumers by Opinion Research Corporation (ORC), 52 percent of the 1,007 adults surveyed said they think of massage as therapeutic and 19 percent said it feels good and is therapeutic (From August 13, 1998 survey commissioned by AMTA.) Medical professionals are becoming more knowledgeable about the efficacy and benefits of massage and are commonly integrating the services of massage therapists into patient care. According to a national survey conducted by the State University of New York at Syracuse, 54 percent of primary care physicians and family practitioner's said they would encourage their patients to pursue therapeutic massage as a treatment. Of those, 34 percent said they are willing to refer the patient to a massage therapist. And, health insurance companies, realizing the cost savings of massage, may cover sessions with a massage therapist when they are a prescribed aspect of treatment. In the 1998 consumer survey by ORC, of the 15 percent of adults who said they had discussed massage with their doctors, 76 percent reported that the physician responded positively to use of therapeutic massage.
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